connecting oral care values wiTH
For dental care providers, LifeSmile offers an integrated and optimized CRM portal with an extended reach to serving young adult patients.
For young adult patients, LifeSmile offers a subscription service managed by a digital portal that empowers them to take ownership of their oral care through a guided, customized experience.
FOSTERING A LIFELONG CONNECTION BETWEEN ORAL CARE PROVIDERS AND PATIENTS
Traditional oral care providers expect young adults to share the same values as their preceding generations; however this is no longer the case. Young adult patients value convenience of experience over provider loyalty when it comes to their oral health.
3M presented the challenge of supporting patients in taking control of their lifelong oral health by leveraging 3M products and services as their ally with digital and physical touchpoint and tools.
Design Strategy with 3M, Northwestern University, Spring 2019
A solution that 3M can immediately implement to start gaining value
An intermediate solution that requires new partnerships or competencies
The most desirable and valuable solution achievable within 2-4 years
With expansive research findings and identified stakeholder needs for 3M, my team worked on developing a strategy for building a scalable platform to better connect oral care providers to young adult patients through each of their values.
Building a variety of frameworks allowed us to dissect the expansive research we conducted and more closely define an approach by which we designed LifeSmile to apply as a B2B as well as B2C solution.
To bring to life the concept and strategy we developed, I advanced my visual communication skills by producing digital illustrations that portrayed use cases for LifeSmile. I leveraged storytelling to define the experience of our solution.
In addition to physical and digital touchpoints available to end-users, we explored how a service revolving around these tools would exist in the ecosystem between care providers and young adult patients.
Leverage entire 3M Oral Care ecosystem (consumer-facing, ortho, dental)
Leverage both digital and physical touchpoints or tools
Strengthen existing relationships with oral health care professionals
Support oral health care professionals in better performing their craft
Experience Architect & Storyteller
Goals for 3M
How might we support patients in taking control of their lifelong oral health, with 3M products & services as their ally?
Make 3M a consumer-facing oral care brand name
Ages 18-64 years
Patients of all ages
ORTHODONTIST CLINIC VISIT
In-context immersive observations of service and interactions between providers and patients
Compare & differentiate