Dental Checkup

connecting oral care values wiTH

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For dental care providers, LifeSmile offers an integrated and optimized CRM portal with an extended reach to serving young adult patients. 
For young adult patients, LifeSmile offers a subscription service managed by a digital portal that empowers them to take ownership of their oral care through a guided, customized experience.

FOSTERING A LIFELONG CONNECTION BETWEEN ORAL CARE PROVIDERS AND PATIENTS

Traditional oral care providers expect young adults to share the same values as their preceding generations; however this is no longer the case. Young adult patients value convenience of experience over provider loyalty when it comes to their oral health. 

 

3M presented the challenge of supporting patients in taking control of their lifelong oral health by leveraging 3M products and services as their ally with digital and physical touchpoint and tools.

Design Strategy with 3M, Northwestern University, Spring 2019

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STAKEHOLDER VALUES

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GUIDING INSIGHTS

IMPLEMENTATION STRATEGY

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A solution that 3M can immediately implement to start gaining value
An intermediate solution that requires new partnerships or competencies 
The most desirable and valuable solution achievable within 2-4 years

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Step

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Stretch

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Leap

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design strategy

With expansive research findings and identified stakeholder needs for 3M, my team worked on developing a strategy for building a scalable platform to better connect oral care providers to young adult patients through each of their values.

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frameworks

Building a variety of frameworks allowed us to dissect the expansive research we conducted and more closely define an approach by which we designed LifeSmile to apply as a B2B as well as B2C solution.

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storytelling

To bring to life the concept and strategy we developed, I advanced my visual communication skills by producing digital illustrations that portrayed use cases for LifeSmile. I leveraged storytelling to define the experience of our solution.

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service design

In addition to physical and digital touchpoints available to end-users, we explored how a service revolving around these tools would exist in the ecosystem between care providers and young adult patients. 

Leverage entire 3M Oral Care ecosystem (consumer-facing, ortho, dental)
Leverage both digital and physical touchpoints or tools
  • Strengthen existing relationships with oral health care professionals
  • Support oral health care professionals in better performing their craft

Team

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Abby Lammers

Director &

Cross-Pollinator

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Neha Kodi

Experience Architect & Storyteller

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Hannah Miller

Cross-Pollinator &

Collaborator

 

PROJECT BRIEF

Goals for 3M

How might we support patients in taking control of their lifelong oral health, with 3M products & services as their ally?
  • Make 3M a consumer-facing oral care brand name

RESEARCH

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USER INTERVIEWS

  • Ages 18-64 years
  • Patients of all ages
  • Surveys
  • Interviews
  • Stories
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SECONDARY RESEARCH

  • Dental articles
  • Service advertisements
  • Blogs
  • Customer reviews
  • Influencer activity
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ORTHODONTIST CLINIC VISIT

In-context immersive observations of service and interactions between providers and patients
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COMPETITIVE LANDSCAPE

  • Product benchmarking
  • Competitor analysis
  • Compare & differentiate
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STAKEHOLDER VALUES

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STORYBOARDING

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DESIGN PROCESS

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