Design Researcher & Strategist
Engineer by discipline. Designer by Profession. Innovator by passion.
With a superpower of synthesis and a multi-disciplinary background, I deliver compelling market and consumer insights through human-centered, data-driven, and AI-empowered research to inform viable opportunities for novel solutions.
A HIGHLIGHT OF MY EXPERIENCE.
Being a generalized specialist allows me to apply my breadth of skills across a wide range of industries and disciplines while my depth of focus empowers me to produce high quality work.
MIXED METHODS RESEARCH
Based on The 10 Faces of Innovation
I understand that the way people experience a product, service, or brand can be just as important as the product itself, and I aim to design and create experiences that are intuitive, meaningful, and memorable. In designing experiences to be enticing, engaging, and extending well past any point of interaction, I am constantly experimenting and pushing the boundaries of what is possible to understand what people need and want and craft experiences that leave a lasting impression.
There is power in using emotive narrative to bring ideas to life and to inspire others. People are moved by stories, and a compellingly crafted story can help people understand complex concepts, envision new possibilities, and feel emotionally connected to an idea. I leverage my empathetic storytelling skills to frame problems in a way that makes them accessible and relatable, to help others see the world from a new perspective, and to inspire them to take action. I aim to present stories in a way that drives influence and persuasion over my audience.
I thrive in bringing together ideas and concepts from different disciplines, industries, and cultures to create new and unique solutions. I leverage a diverse network and an open mind to see patterns where others might not. I draw inspiration from various sources to create opportunities for innovation by combining different perspectives and ways of thinking. I understand that innovation is not just about invention, but also about making connections and combining existing ideas in new and meaningful ways.
A SUMMARY OF MY STUDIES
AUG 2017 - MAY 2018
IIT INSTITUTE OF DESIGN
Over an immersive year, I gained essential design theory knowledge and mastered tactical techniques through extensive coursework on physical and digital prototyping under the guidance of industry professionals in design.
SEPT 2018 - DEC 2019
M.S. Engineering Design Innovation
I gained a deep understanding of human-centered design thinking by building empathy with user in context, critically synthesizing findings from user research to develop actionable insights, and rapidly prototyping impactful solutions to learn iteratively.
AUG 2012 - MAY 2016
B.S. Mechanical Engineering
CARNEGIE MELLON UNIVERSITY
Through my undergraduate studies, I honed the ability to adapt to rapidly changing technologies and emerging innovations. Seeking a technical foundation towards a career in product design, I graduated with a focus in manufacturing and rapid prototyping technology.
WHAT IS IT?
My approach to design thinking is holistic, multi-disciplinary, and iterative in solving complex problems by using empathy to understand user and client needs, applying critical thinking to generate new knowledge, and developing strategies to realize value for all stakeholders involved.