Neha Kodi
Design Researcher
& Innovation Strategist
Driving insights to action for human-centered, data-driven, and growth-minded innovation.
Engineer by discipline. Designer by profession. Innovator by passion.
With over 5 years of experience across UXR, product strategy, and service design, I specialize in transforming insights into strategic actions for B2B and B2C industries spanning E-commerce, FinTech, CPG, SaaS, Wearable Health, Telecommunications, and Industrial Manufacturing. I leverage a robust toolkit in mixed-methods research, voice of the customer insights, and strategic innovation to develop solutions that not only meet but exceed user expectations and drive business growth.
RESEARCH
Proven expertise in leading qualitative and quantitative methodologies ranging from extensive ethnography to intensive usability testing across research planning, participant recruitment, study execution, and data synthesis.
STRATEGY
Extensive experience in bridging market insights, user needs, and business goals to identify untapped opportunities and tailor solutions to enhance user experience, streamline customer journeys, and drive business transformation.
DESIGN
Demonstrated background in rapid prototyping, concept validation, and adaptive iteration to transform tangible and intangible concepts into real-world solutions that realize value.
PROFESSION
A HIGHLIGHT OF MY EXPERIENCE
STRATEGY CONSULTING
EMERGING TECHNOLOGY
FINTECH USER EXPERIENCE
FREELANCE UXR
EDUCATION
A SUMMARY OF MY STUDIES
SEPT 2018 - DEC 2019
M.S. Engineering Design Innovation
Northwestern University
Enhanced my skills in human-centered design thinking, user research synthesis, and rapid prototyping to deliver impactful solutions.
AUG 2017 - MAY 2018
Design Foundation
IIT Institute of Design
Acquired design theory and practical skills under industry experts, focusing on both physical and digital prototyping.
AUG 2012 - MAY 2016
B.S. Mechanical Engineering
Carnegie Mellon University
Specialized in human factors engineering and rapid prototyping, applying technical and user-centered design principles to optimize product functionality and safety.
ABOUT ME
JANE OF ALL TRADES, MASTER OF SOME
In today's complex and interconnected market I've shaped my career as a Specialized Generalist, not only adapting quickly but also anticipating and responding to shifts in market contexts and technological advancements, ensuring that solutions are both relevant and forward-thinking.
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My human-centered grounding across design disciplines enables me to approach complex problems with a holistic perspective, while my specialized expertise in research, strategy, and prototyping allows me to dive deep and deliver targeted and impactful solutions. This blend of breadth and depth equips me to bridge diverse stakeholder views and synthesize varied inputs, driving innovation that is both strategic and user-centric.
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While industries continue to converge and the boundaries between digital and physical experiences blur, the ability to navigate and integrate diverse domains of knowledge is crucial. My multidisciplinary background allows me to identify emerging trends, integrate new technologies, and address the shifting needs of the market, making me a valuable asset to any team looking to stay ahead in a dynamic business landscape.
BUSINESS DESIGN
SYSTEMS DESIGN
SERVICE DESIGN
PRODUCT DESIGN
EXPERIENCE DESIGN
DIGITAL DESIGN
MIXED METHODS RESEARCH
STRATEGY & INSIGHTS
RAPID PROTOTYPING
