Trademark Search
Simplified
A Reverse Image Trademark Search Engine
IP lawyers currently spend anywhere between hours and weeks of time in conducting research on existing and competing trademarks for their clients and firms.
Scopii is a reverse image trademark search engine I designed and helped create to streamline the trademark research process and provide competitor information more time-efficiently than current practices.
The details of this project are under partial NDA.
UX Internship, Fulcrum GT Startup Camp, Summer 2018
Opportunity
In searching for opportunities for legal tech solutions, my team identified a gap in the trademark research process. The current methods which include the government provided TESS (Trademark Electronic Search System) and Google searches cause a lot of frustration from a trivial task as it can take hours of searching to find the intended information due to lack of effective filtering.
IP lawyers consulting for clients conduct trademark research to check for competitor infringement and file patents for copyrights.
Graphic designers conduct trademark research in creating artwork for clients want to maintain artistic integrity by avoiding mimicking designs.
Trademark search should be simpler, faster and more optimized.
Reverse Image
Search & Analysis
Drag & Drop
Drag & Drop
In proposing "Scopii score" (a metric to visually compare two images), as a unique solution to verify authenticity of an image against a trademarked image by cross-checking color, geometry and use of white space, we were able to file a patent (pending).
Lean sprints
Over the course of 13 weeks, we worked under lean methodology in two-week sprints to rapidly develop, build upon, test, and continuously iterate on an evolving minimum viable product.
user-centered
Throughout the project, our team maintained the user-centered approach to solving this problem by constantly interviewing and testing iterated features with IP lawyers currently conducting the trademark research process.
Innovation
As a team, we aimed to surpass industry standards for trademark research by focusing on user needs and behaviors as well as utilizing tech that would translate into efficient and effective features for the system.
communication
Working in a multi-disciplinary team presented unique challenges and lessons like being able to translate ideas and actions across the languages of different roles (design, business, and tech).
The Team
UX Design
Coby English
Product Management
Carl Ferré
Front End Development
George Viccaro
Back End Development
Shaurya Sinha
Front End Development
Johan Mufuta
Back End Development
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RESEARCH-TO-DEVELOPMENT SPRINT CYCLE
Process
ROOT CAUSE ANALYSIS
Deciding to pursue the needs of IP lawyers, I mapped out the frustrations and gaps in the current solutions to trademark researching (e.g. USPTO TESS website, Google search)
WIREFRAMING
With insights derived from synthesis of user research, I worked with my team to define characteristics for Scopii and sketched out multiple low-fidelity prototypes. Wireframing allowed me to quickly
explore multiple layouts of interfaces.
USER RESEARCH
INDIVIDUAL
COMPANY
LEGAL
CREATIVE
startup entrepreneurs
in-house IP lawyers
freelance graphic designers
private firm IP lawyers
corporate graphic designers
Through initial user research I created this framework to segment the need-finding cases for potential users of Scopii to further explore specific needs by industry.
PROPOSED USER JOURNEY
I developed a journey map to highlight the points of experience and interaction with Scopii as well as to anticipate potential extended applications of the search results.
MOCKUPS
Once wireframes were defined, I used Sketch to design mockups of every screen the user could be directed to. In collaborating with a Graphic Design Intern, I was able to implement a color palette and iconography to complement our brand. I then handed off these to my Developer teammates to be hard-coded into Scopii.
